{"title":"Influence of presentation features and news content on learning from television news","authors":"H. Brosius","doi":"10.1080/08838158909364058","DOIUrl":null,"url":null,"abstract":"Other than audience variables and situational factors, the effects of television news on learning information are primarily influenced by characteristics of the news items themselves and the formal features of their presentations. This study was based on two assumptions. First, learning is the result of specific interaction effects between formal features and content of a news item. Certain presentation features are most effective for certain news items. Second, the measured influence of presentation features is dependent on the kind of knowledge analyzed, and on the instrument used to measure knowledge gain. In an experiment, four versions of news films were produced; 89 subjects saw these versions in an incidental learning situation. The results supported both assumptions. Suggestions for further research are given.","PeriodicalId":48051,"journal":{"name":"Journal of Broadcasting & Electronic Media","volume":"33 1","pages":"1-14"},"PeriodicalIF":2.2000,"publicationDate":"1989-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08838158909364058","citationCount":"36","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Broadcasting & Electronic Media","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/08838158909364058","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 36
Abstract
Other than audience variables and situational factors, the effects of television news on learning information are primarily influenced by characteristics of the news items themselves and the formal features of their presentations. This study was based on two assumptions. First, learning is the result of specific interaction effects between formal features and content of a news item. Certain presentation features are most effective for certain news items. Second, the measured influence of presentation features is dependent on the kind of knowledge analyzed, and on the instrument used to measure knowledge gain. In an experiment, four versions of news films were produced; 89 subjects saw these versions in an incidental learning situation. The results supported both assumptions. Suggestions for further research are given.
期刊介绍：
Published quarterly for the Broadcast Education Association, the Journal of Broadcasting & Electronic Media contains timely articles about new developments, trends, and research in electronic media written by academicians, researchers, and other electronic media professionals. The Journal invites submissions of original research that examine a broad range of issues concerning the electronic media, including the historical, technological, economic, legal, policy, cultural, social, and psychological dimensions. Scholarship that extends a historiography, tests theory, or that fosters innovative perspectives on topics of importance to the field, is particularly encouraged. The Journal is open to a diversity of theoretic paradigms and methodologies.
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