Aggregate Bandwagon Effects of Popularity Information on Audiences' Movie Selections

IF 0.4 4区 经济学 Q4 COMMUNICATION JOURNAL OF MEDIA ECONOMICS Pub Date : 2014-10-02 DOI:10.1080/08997764.2014.963229
Xuexin Xu, Wayne Fu
{"title":"Aggregate Bandwagon Effects of Popularity Information on Audiences' Movie Selections","authors":"Xuexin Xu, Wayne Fu","doi":"10.1080/08997764.2014.963229","DOIUrl":null,"url":null,"abstract":"This study empirically examines the bandwagon effect of product-popularity information on the choices of audiovisual content products. Regression analysis is conducted using the data of Hollywood movies' box office revenues in 73 countries during 2003–2007. The results confirm the aggregate bandwagon effect in audiences' selections of Hollywood movies and shows that the strength of the bandwagon effect is magnified by how uncertain people are about the quality of movies.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"27 1","pages":"215 - 233"},"PeriodicalIF":0.4000,"publicationDate":"2014-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2014.963229","citationCount":"21","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"JOURNAL OF MEDIA ECONOMICS","FirstCategoryId":"96","ListUrlMain":"https://doi.org/10.1080/08997764.2014.963229","RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 21

Abstract

This study empirically examines the bandwagon effect of product-popularity information on the choices of audiovisual content products. Regression analysis is conducted using the data of Hollywood movies' box office revenues in 73 countries during 2003–2007. The results confirm the aggregate bandwagon effect in audiences' selections of Hollywood movies and shows that the strength of the bandwagon effect is magnified by how uncertain people are about the quality of movies.
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
人气信息对观众电影选择的总体从众效应
本研究实证检验产品人气资讯对音像内容产品选择的从众效应。利用2003-2007年好莱坞电影在73个国家的票房收入数据进行回归分析。研究结果证实了观众在选择好莱坞电影时的总体从众效应,并表明人们对电影质量的不确定程度放大了从众效应的强度。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
CiteScore
0.40
自引率
0.00%
发文量
9
期刊介绍: The Journal of Media Economics publishes original research on the economics and policy of mediated communication, focusing on firms, markets, and institutions. Reflecting the increasing diversity of analytical approaches employed in economics and recognizing that policies promoting social and political objectives may have significant economic impacts on media, the Journal encourages submissions reflecting the insights of diverse disciplinary perspectives and research methodologies, both empirical and theoretical.
期刊最新文献
Newly subscribed! Effects of e-mail newsletters on news-reading habit and subscriber retention during onboarding: evidence from clickstream and subscription data The show must go on(line): the impact of content and system quality on the usage of television streaming content libraries Applying option thinking to value experiential marketing content Influencer transgressions: The impacts on endorser and brand Content-, system-, and hardware-related effects on the experience of flow in VR gaming
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1