{"title":"Bad News Sells: The Demand for News Magazines and the Tone of Their Covers","authors":"Maria Arango-Kure, Marcel Garz, A. Rott","doi":"10.1080/08997764.2014.963230","DOIUrl":null,"url":null,"abstract":"News media are often believed to focus on negative events as a means to increase their audience and profits. This study evaluates whether this conjecture applies in the case of the 3 German news magazines Der Spiegel, Stern, and Focus in the period from 1997 to 2009. Based on detailed content analyses of issues with political and economic cover stories, the results indicate significant, positive correlations between explicitly negative cover pages and the magazines' sales, after controlling for a comprehensive set of other success drivers and influences.","PeriodicalId":29945,"journal":{"name":"JOURNAL OF MEDIA ECONOMICS","volume":"27 1","pages":"199 - 214"},"PeriodicalIF":0.4000,"publicationDate":"2014-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08997764.2014.963230","citationCount":"30","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"JOURNAL OF MEDIA ECONOMICS","FirstCategoryId":"96","ListUrlMain":"https://doi.org/10.1080/08997764.2014.963230","RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 30
Abstract
News media are often believed to focus on negative events as a means to increase their audience and profits. This study evaluates whether this conjecture applies in the case of the 3 German news magazines Der Spiegel, Stern, and Focus in the period from 1997 to 2009. Based on detailed content analyses of issues with political and economic cover stories, the results indicate significant, positive correlations between explicitly negative cover pages and the magazines' sales, after controlling for a comprehensive set of other success drivers and influences.
期刊介绍：
The Journal of Media Economics publishes original research on the economics and policy of mediated communication, focusing on firms, markets, and institutions. Reflecting the increasing diversity of analytical approaches employed in economics and recognizing that policies promoting social and political objectives may have significant economic impacts on media, the Journal encourages submissions reflecting the insights of diverse disciplinary perspectives and research methodologies, both empirical and theoretical.
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