Opinion Leadership and Chinese Consumers’ Attitudes Toward Pork with a Quality and Safety Label

IF 1.4 Q3 ECONOMICS CHINESE ECONOMY Pub Date : 2015-01-02 DOI:10.1080/10971475.2015.993182
P. Xu, Zhigang Wang, Shunfeng Song
{"title":"Opinion Leadership and Chinese Consumers’ Attitudes Toward Pork with a Quality and Safety Label","authors":"P. Xu, Zhigang Wang, Shunfeng Song","doi":"10.1080/10971475.2015.993182","DOIUrl":null,"url":null,"abstract":"Pork is the most preferred meat for the Chinese, representing 64 percent of the national animal protein consumption in 2011. Severe pork contaminations have caused the loss of 1,700 lives, weakened consumer confidence, and plagued China’s already inefficient pork supply system. This study examines Chinese consumers’ attitudes toward the government-issued Quality and Safety Certificate (the QS label). We applied a three-stage adoption framework and focused on the impact of self-perceived opinion leadership, pork-related health risk knowledge, consumption frequency, retailers visited, price concerns, and demographic factors related to the awareness, use, and valuation of the QS label. Results from a univariate profit model show that 1) opinion leadership status is the only factor that positively affects all three stages of adoption; 2) pork health risk knowledge only contributes to the second stage of how the label is used; 3) education and spouse participation in decision making positively affects the awareness of the label; and 4) frequent pork consumers tend to perceive the label as useful. The results suggest that, due to the increased awareness and improved acceptance of labeled pork by more knowledgeable consumers, private firms and the government stand to benefit from improvements in comprehensive pork safety control in China.","PeriodicalId":45785,"journal":{"name":"CHINESE ECONOMY","volume":null,"pages":null},"PeriodicalIF":1.4000,"publicationDate":"2015-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10971475.2015.993182","citationCount":"7","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"CHINESE ECONOMY","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10971475.2015.993182","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"ECONOMICS","Score":null,"Total":0}
引用次数: 7

Abstract

Pork is the most preferred meat for the Chinese, representing 64 percent of the national animal protein consumption in 2011. Severe pork contaminations have caused the loss of 1,700 lives, weakened consumer confidence, and plagued China’s already inefficient pork supply system. This study examines Chinese consumers’ attitudes toward the government-issued Quality and Safety Certificate (the QS label). We applied a three-stage adoption framework and focused on the impact of self-perceived opinion leadership, pork-related health risk knowledge, consumption frequency, retailers visited, price concerns, and demographic factors related to the awareness, use, and valuation of the QS label. Results from a univariate profit model show that 1) opinion leadership status is the only factor that positively affects all three stages of adoption; 2) pork health risk knowledge only contributes to the second stage of how the label is used; 3) education and spouse participation in decision making positively affects the awareness of the label; and 4) frequent pork consumers tend to perceive the label as useful. The results suggest that, due to the increased awareness and improved acceptance of labeled pork by more knowledgeable consumers, private firms and the government stand to benefit from improvements in comprehensive pork safety control in China.
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
意见领导与中国消费者对带有质量安全标签的猪肉的态度
猪肉是中国人最喜欢的肉类,占2011年全国动物蛋白消费量的64%。严重的猪肉污染已造成1700人死亡,削弱了消费者信心,并使中国本已低效的猪肉供应体系雪上加霜。本研究考察了中国消费者对政府颁发的质量安全证书(QS标签)的态度。我们采用了一个三阶段采用框架,重点关注自我感知的意见领导、猪肉相关健康风险知识、消费频率、访问零售商、价格关注以及与QS标签的认识、使用和评估相关的人口因素的影响。单变量盈利模型的结果表明:1)意见领导地位是唯一一个对采纳的三个阶段都有积极影响的因素;2)猪肉健康风险知识只对标签如何使用的第二阶段有帮助;3)教育程度和配偶参与决策正向影响标签意识;4)经常消费猪肉的消费者倾向于认为这个标签很有用。结果表明,由于更多知识渊博的消费者对标签猪肉的认识和接受程度的提高,私营企业和政府将从中国全面猪肉安全控制的改善中受益。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
CHINESE ECONOMY
CHINESE ECONOMY ECONOMICS-
CiteScore
4.10
自引率
15.00%
发文量
24
期刊介绍: The Chinese Economy offers an objective and analytical perspective on economic issues concerning China. It features research papers by scholars from around the world as well as selected translations of important articles from Chinese sources. The journal aims to provide expert insight on China"s economic development and directions for future research and policy analysis.
期刊最新文献
New Markets and Current Economy China’s Charitable Foundations: Development and Policy-Related Issues IPO Performance on China’s Newest Stock Market (ChiNext) China and the WTO: Will the Market Economy Status Make Any Difference after 2016? Social Impetus, Economic Roots, and Political Logic: China’s Transformation Through the Lens of American History
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1