{"title":"Panasonic in China: A Search to Overcome the Liability of Foreignness","authors":"R. Hayter, D. Edgington","doi":"10.1080/10599231.2021.1866401","DOIUrl":null,"url":null,"abstract":"ABSTRACT This paper analyzes the evolutionary trajectory of the Panasonic Corporation in China during the past 40 years from a liability of foreignness (LOF) perspective. Conceptually, the LOF is interpreted as dynamic processes that occur on entry and subsequently as a result of interactions in corporate strategy, host country policies and local rivalries. For Panasonic in China these interactions are highlighted through three distinct phases, involving LOF on entry and in two subsequent post-entry periods. This evolution has seen Panasonic becoming increasingly embedded in China in terms of decision-making, innovation, marketing and supply networks.","PeriodicalId":15043,"journal":{"name":"Journal of Asia-Pacific Business","volume":"22 1","pages":"58 - 83"},"PeriodicalIF":0.0000,"publicationDate":"2021-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10599231.2021.1866401","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Asia-Pacific Business","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10599231.2021.1866401","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
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Abstract
ABSTRACT This paper analyzes the evolutionary trajectory of the Panasonic Corporation in China during the past 40 years from a liability of foreignness (LOF) perspective. Conceptually, the LOF is interpreted as dynamic processes that occur on entry and subsequently as a result of interactions in corporate strategy, host country policies and local rivalries. For Panasonic in China these interactions are highlighted through three distinct phases, involving LOF on entry and in two subsequent post-entry periods. This evolution has seen Panasonic becoming increasingly embedded in China in terms of decision-making, innovation, marketing and supply networks.
期刊介绍：
Present circumstances underscore the need to improve the understanding of conducting business with and within the Asia-Pacific countries. The Journal of Asia-Pacific Business™ provides a blend of cutting-edge knowledge and practical applications on business management and marketing strategy. In the Journal of Asia-Pacific Business™, you will find articles and feature sections that provide a pragmatic view of the business environment in this dynamic region. This essential resource offers readers a good blend of descriptive, conceptual, and theoretical articles dealing with current topics.
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