Adding insult to rivalry: Exploring the discord communicated between rivals

IF 3 4区 教育学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Sports Marketing & Sponsorship Pub Date : 2020-04-25 DOI:10.1108/ijsms-12-2019-0141
J. Harker, J. Jensen
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引用次数: 1

Abstract

PurposeThe purpose of this research is to extend current knowledge regarding rivalry communication among sport consumers to better understand how rivals behave with one another when they communicate.Design/methodology/approachThis national survey of US sport consumers used a novel approach to explore whether and with whom rivals discuss National Football League (NFL) game outcomes. The survey captured both uniplex and multiplex data by asking respondents to name rival discussants with whom they had recently interacted, and the fan behaviors they exchanged with those named rival discussants.FindingsThrough use of this novel data collection approach, new findings were uncovered related to blasting, glory out of reflective failure, schadenfreude and the influence of team identification on the exchange of rivalry fan behaviors. The results of the uniplex and multiplex data analyses uniquely showcase the ways in which social identity theory combines with team identification to enact rivalry behavior.Originality/valueThis research is the first to precisely dichotomize the psychological antecedents from the communicated behavior between rival fans. Results reveal the precise ways in which team identification influences discordant communication between rival fans, which differs from past research in an interesting new way.
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为竞争火上浇油:探究竞争对手之间的不和
本研究的目的是扩展当前关于体育消费者之间竞争沟通的知识,以更好地了解竞争对手在沟通时的行为方式。设计/方法/方法这项针对美国体育消费者的全国性调查采用了一种新颖的方法来探讨竞争对手是否以及与谁讨论美国国家橄榄球联盟(NFL)的比赛结果。该调查通过要求受访者说出他们最近与之互动的竞争对手讨论者的名字,以及他们与这些竞争对手讨论者交换的粉丝行为,捕获了单路和多路数据。通过使用这种新的数据收集方法,我们发现了与爆破、反思失败的荣耀、幸灾乐祸以及团队认同对竞争球迷行为交流的影响有关的新发现。单一和多重数据分析的结果独特地展示了社会认同理论与团队认同相结合来制定竞争行为的方式。原创性/价值本研究首次将敌对粉丝之间的沟通行为与心理前因进行了精确的两分化。结果揭示了球队认同影响对手球迷之间不和谐沟通的确切方式,这与以往的研究有一个有趣的新不同。
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来源期刊
International Journal of Sports Marketing & Sponsorship
International Journal of Sports Marketing & Sponsorship HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
4.70
自引率
13.60%
发文量
26
期刊介绍: The International Journal of Sports Marketing and Sponsorship is the world’s leading journal for the sports marketing industry. Published quarterly, it has met the rigorous standards required for a listing by both PsycINFO and the Social Sciences Citation Index (SSCI).
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