{"title":"The impact of team performance and fan interest on NCAA football revenues","authors":"Stacey L. Brook","doi":"10.1108/MF-03-2016-0071","DOIUrl":null,"url":null,"abstract":"Purpose \n \n \n \n \nThe purpose of this paper is to examine the drivers of NCAA Football Bowl Subdivision total revenues from the 2007 to 2012 seasons. \n \n \n \n \nDesign/methodology/approach \n \n \n \n \nThe author uses both ordinary least squares and quantile regression to estimate the impact that winning and lagged attendance have on real total revenue. \n \n \n \n \nFindings \n \n \n \n \nThe author finds that the marginal revenue of winning changes substantially from one end of the conditional distribution to the other end of the conditional distribution but the marginal revenue of lagged attendance is more consistent as compared to winning. \n \n \n \n \nOriginality/value \n \n \n \n \nThis will have implications for researchers investigating NCAA football coaches’ salaries and NCAA football player valuation.","PeriodicalId":18140,"journal":{"name":"Managerial Finance","volume":"42 1","pages":"902-912"},"PeriodicalIF":1.9000,"publicationDate":"2016-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/MF-03-2016-0071","citationCount":"8","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Managerial Finance","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/MF-03-2016-0071","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS, FINANCE","Score":null,"Total":0}
引用次数: 8
Abstract
Purpose
The purpose of this paper is to examine the drivers of NCAA Football Bowl Subdivision total revenues from the 2007 to 2012 seasons.
Design/methodology/approach
The author uses both ordinary least squares and quantile regression to estimate the impact that winning and lagged attendance have on real total revenue.
Findings
The author finds that the marginal revenue of winning changes substantially from one end of the conditional distribution to the other end of the conditional distribution but the marginal revenue of lagged attendance is more consistent as compared to winning.
Originality/value
This will have implications for researchers investigating NCAA football coaches’ salaries and NCAA football player valuation.
期刊介绍：
Managerial Finance provides an international forum for the publication of high quality and topical research in the area of finance, such as corporate finance, financial management, financial markets and institutions, international finance, banking, insurance and risk management, real estate and financial education. Theoretical and empirical research is welcome as well as cross-disciplinary work, such as papers investigating the relationship of finance with other sectors.
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