The role of creativity in business improvement paradigms: US versus Japanese firms

Abstract

The purpose of the research is to explore the role of creativity (in business process improvement paradigms) among Japanese organizations and US organizations. Although US and Japanese organizations may use differently terminology, the general idea of process improvement (to add value to products and/or services that exceed customer expectations) is embraced by both. What is not clear is the way in which organizations in the two countries implement change. Eight organizations participated in the study: four organizations from Japan and four from the US. Results of the study revealed that US organizations tend to desire faster change to improve performance. They want to adopt state‐of‐the‐art methodologies and invest heavily in technology to transform their organizations quickly. In contrast, Japanese organizations prefer incremental change as it conforms to their culture and way of life. However, US organizations are beginning to realize that process improvement is greatly enhanced by changing the culture...