Rostos, afetos e intencionalidade: análise semiolinguística de marcas da pandemia

Abstract

In this article, we propose the analysis of verb-visual texts – a newspaper cover story and an advertisement disclosed in magazines –which have in common marked female faces, to some extent, by evidence of the covid-19 pandemic. This analysis aims to highlight discursive resources that imply ideas, emotions and intentionalities in accordance, above all, with the sociodiscursive imaginary shared by the interactants of the exchange provided by those texts, in order to contribute with a theoretical-analytical basis for the elaboration of activities of interpretation focused on “Media Education” proposed by the National Common Basis. Based on the Semiolinguistic Theory of Discourse Analysis in liaison with other studies, the concepts of image as a sign, image –symptom and intericonicity will be initially explored. After that, taking the texts under analysis more specifically, the construction of the ethos and the controversial target in discursivization will be observed.