When Chaplains are Newsworthy

Abstract

Discusses ways in which the experiences and interpretations of chaplains as published in the “Personal Reflections” section of The Journal of Pastoral Care may be transformed into pieces acceptable to large non-professional newspapers and other media. Provides illustration from The Washington Post of the techniques proven to be particularly effective in publicizing professional materials for new audiences. Describes how such pieces relate to press coverage of chaplaincy in general.