Positive Deviance Traits and Social Entrepreneurship for Women Empowerment Amid COVID-19

G. Kumari, E. Eguruze
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引用次数: 11

Abstract

Purpose: The threat of the COVID-19 pandemic persists despite concerted global efforts to contain it. So also is its impact on social entrepreneurs. One of the main questions being, what is the extent to which small businesses overcome the imminent economic recession amid the threat of COVID-19? Many small businesses have already closed operations due to the countrywide lockdown in India and the resultant cash flow constraints. The government has introduced loan guarantee schemes as a way of support, but it is not sufficient for operational expenses. This study examines the survival traits of positive deviance and social entrepreneurial roles that may be pertinent to women’s empowerment, concerning the challenges that have emerged from the pandemic. Methodology: Case study methodology was adopted, engaging Rosenblatt’s Transactional Theory to collect qualitative data, which are part of the narratives based on the experiences of a focus group within the social entrepreneurial venture, called Pipal Tree, while a descriptive approach was deployed to isolate and analyze the relevant survival traits, that is, leadership, multidimensional resourcefulness, altruism, innovation, norm-violation and labelling/stigmatization. Findings: The findings revealed that every trait—that is, leadership, multidimensional resourcefulness, altruism, innovation, norm-violation, and labelling/stigmatization—could potentially play an important role and contribute towards the sustainability of social entrepreneurs to empower women amidst the pandemic. The paper observed that ultimately this insight might be relevant to social entrepreneurs, managers and policymakers in developing effective survival strategies during the COVID-19 pandemic. Originality values: This is a conceptualization and empirically based study that engaged in primary data collection, analysis and interpretation supported with literature evidence. As well as insights on the literature and methodology development, its unique contributions also include conceptualizing the phenomenon and strategy development. Additionally, it promotes diversity and inclusivity, as well as highlighting inequality. Social implication/Practical values: This study can serve as a guide towards addressing social issues relating to global social entrepreneurship policy-making. As such, it would be a powerful tool for women empowerment, policymakers, not-for-profit organizations, civil society and social entrepreneurs in the post-COVID-19 global environment. Theoretical contributions: This study has added the literature to the existing theory relating to social deviance, social entrepreneurship and women empowerment, thereby advancing knowledge. Highlighting issues about how humanity responds to this strange new threat from the COVID-19 pandemic is critical to saving lives. The new knowledge gained will often equip social entrepreneurs to capture new ways of survival (innovative ways) in complex and new challenges to cope with post-COVID-19 socio-economic circumstances. These benefits gained may be beneficial not only in Jharkhand India but nationally as well as globally. The authors also made an addition to the definition of positive deviance. Practical contributions: The study contributes towards enabling social entrepreneurs to cope in uncertain situations, which is critical to survival most challenging or crises and not just in entrepreneurship—so in critical decision-making, problem-solving, diversity management, gender equity, human rights advancement through women empowerment, business setting and expansion, in helping weakness into strengths and ensuring a level playing ground and inclusivity. Women empowerment can be a positive strength in policy formulation and implementation processes. These kinds of reflections from the perspective of women are significant, relevant and valuable in a post-pandemic environment across the Jharkhand India region and are transferable elsewhere across the globe.
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2019冠状病毒病背景下,积极越轨行为特征和社会创业精神助力女性赋权
目的:尽管全球共同努力遏制COVID-19大流行,但其威胁仍然存在。它对社会企业家的影响也是如此。其中一个主要问题是,在新冠疫情的威胁下,中小企业能在多大程度上克服迫在眉睫的经济衰退?由于印度全国范围的封锁以及由此导致的现金流限制,许多小企业已经关闭了业务。政府推出了贷款担保计划,作为一种支持方式,但这不足以支付运营费用。本研究考察了积极偏差行为的生存特征和可能与增强妇女权能有关的社会企业家角色,并探讨了这一流行病带来的挑战。研究方法:采用案例研究方法,利用Rosenblatt的交易理论收集定性数据,这些数据是基于社会创业企业(称为Pipal Tree)的焦点小组经验的叙述的一部分,同时采用描述性方法来分离和分析相关的生存特征,即领导力,多维智谋,利他主义,创新,违反规范和标签/污名化。调查结果:调查结果表明,每一种特质,即领导力、多维智谋、利他主义、创新、违反规范和标签/污名化,都可能发挥重要作用,并有助于社会企业家在大流行病中赋予妇女权力的可持续性。该论文指出,最终,这一见解可能与社会企业家、管理人员和政策制定者在COVID-19大流行期间制定有效的生存战略有关。原创性价值:这是一种概念化和基于经验的研究,从事原始数据收集,分析和解释,并有文献证据支持。除了对文献和方法论发展的见解外,其独特的贡献还包括对现象的概念化和策略制定。此外,它促进了多样性和包容性,并强调了不平等。社会意义/实用价值:本研究可作为解决与全球社会企业家决策有关的社会问题的指南。因此,在covid -19后的全球环境中,它将成为增强妇女权能、政策制定者、非营利组织、民间社会和社会企业家的有力工具。理论贡献:本研究为社会越轨行为、社会企业家精神和妇女赋权的现有理论增加了文献,从而促进了知识的发展。强调人类如何应对COVID-19大流行带来的这种奇怪的新威胁,对拯救生命至关重要。获得的新知识往往将使社会企业家能够在应对covid -19后复杂和新的挑战时获得新的生存方式(创新方式)。这些好处可能不仅对印度贾坎德邦有益,对全国乃至全球都有益。作者还对积极偏差的定义进行了补充。实际贡献:该研究有助于使社会企业家能够应对不确定的情况,这对生存最具挑战性或危机至关重要,不仅在创业方面,而且在关键决策、解决问题、多样性管理、性别平等、通过赋予妇女权力促进人权、商业环境和扩张、在化劣势为优势、确保公平竞争和包容性方面也是如此。赋予妇女权力可以成为政策制定和执行过程中的积极力量。在印度贾坎德邦地区大流行后的环境中,从妇女角度进行的这类思考是重要的、相关的和有价值的,并可在全球其他地方推广。
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CiteScore
3.90
自引率
31.20%
发文量
25
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