{"title":"Cultural resources, local products and technological innovations: a possible web marketing model to support of the Val di Noto’s development","authors":"L. Sturiale, M. Trovato","doi":"10.13128/AESTIMUM-17897","DOIUrl":null,"url":null,"abstract":"The Val di Noto is an area characterized by historical, cultural, architectural and urban heritage that belonging to the WHL, but also, by other highly qualified resources of the environmental, agricultural, social and political-institutional type. An strategic planning approach may help to create a coordinated and sustainable development for all the territorial components and, therefore, may generate a sustainable socioeconomic development. In particular, in the era of globalization, the territorial marketing has a new field of action, the internet marketspace, and new tools to support the marketing actions by the Information and Communication Technologies (ICTs). The study proposes a methodological approach to analyze the efficiency of the web marketing in the Management Plan of the area.","PeriodicalId":53999,"journal":{"name":"Aestimum","volume":"1 1","pages":"279-292"},"PeriodicalIF":0.8000,"publicationDate":"2015-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Aestimum","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.13128/AESTIMUM-17897","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"ECONOMICS","Score":null,"Total":0}
引用次数: 1
Abstract
The Val di Noto is an area characterized by historical, cultural, architectural and urban heritage that belonging to the WHL, but also, by other highly qualified resources of the environmental, agricultural, social and political-institutional type. An strategic planning approach may help to create a coordinated and sustainable development for all the territorial components and, therefore, may generate a sustainable socioeconomic development. In particular, in the era of globalization, the territorial marketing has a new field of action, the internet marketspace, and new tools to support the marketing actions by the Information and Communication Technologies (ICTs). The study proposes a methodological approach to analyze the efficiency of the web marketing in the Management Plan of the area.
期刊介绍：
Aestimum is a peer-reviewed Journal dedicated to the methodological study of appraisal and land economics. Established in 1976 by the Italian Association of Appraisers and Land Economists, which was legally recognized by Ministerial Decree, March 1993. Topics of interests comprise rural, urban and environmental appraisal, evaluation of public investments and land use planning. All the areas under discussion are addressed to the International scene. The interdisciplinary approach is one of the mainstays of this editorial project and all of the above mentioned topics are developed taking into consideration the economic, legal and urban planning aspects. Aestimum is biannual Journal and publishes articles both in Italian and English. Articles submitted are subjected to a double blind peer review process.
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