{"title":"Revisiting three decades of price premium research in marketing: a literature review","authors":"Gaganpreet Singh, N. Pandey","doi":"10.1504/ijrm.2015.073817","DOIUrl":null,"url":null,"abstract":"The buyers in the markets owing to the asymmetric information provide extra incentive to sellers for consistent supply of high quality products or services. Undoubtedly, improved quality is at an expense of higher economic cost. The incentive in the form of price differential that truly substantiates the worth or value of improved quality is referred to as price premium. Lately, the application of price premium had been on the rise. Sellers had been charging price premium because of both tangible and intangible benefits offered by them. With the increase in purchasing power of the people, buyers do not mind paying price differential for the products perceived to have differentiating value. The paper is an effort to synthesise various research studies published on price premium from a marketing perspective. The review is selective rather than exhaustive in terms of the topics covered. The review concludes 11 independent factors that influence price premium.","PeriodicalId":39519,"journal":{"name":"International Journal of Revenue Management","volume":"1 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2015-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1504/ijrm.2015.073817","citationCount":"16","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Revenue Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/ijrm.2015.073817","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Economics, Econometrics and Finance","Score":null,"Total":0}
引用次数: 16
Abstract
The buyers in the markets owing to the asymmetric information provide extra incentive to sellers for consistent supply of high quality products or services. Undoubtedly, improved quality is at an expense of higher economic cost. The incentive in the form of price differential that truly substantiates the worth or value of improved quality is referred to as price premium. Lately, the application of price premium had been on the rise. Sellers had been charging price premium because of both tangible and intangible benefits offered by them. With the increase in purchasing power of the people, buyers do not mind paying price differential for the products perceived to have differentiating value. The paper is an effort to synthesise various research studies published on price premium from a marketing perspective. The review is selective rather than exhaustive in terms of the topics covered. The review concludes 11 independent factors that influence price premium.
期刊介绍：
The IJRM is an interdisciplinary and refereed journal that provides authoritative sources of reference and an international forum in the field of revenue management. IJRM publishes well-written and academically rigorous manuscripts. Both theoretic development and applied research are welcome.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
