{"title":"Towards an understanding of corporate heritage: its evolution from 2006 to 2019 and an agenda for future inquiry","authors":"T. Akarsu, Reza Marvi, Pantea Foroudi","doi":"10.1504/EJIM.2021.10036104","DOIUrl":null,"url":null,"abstract":"Having a meaningful connotation with the longevity of the existence, the concept of heritage is being considered as a key element for international organisations to sustain the competitive advantage. The ample research on heritage made an enquiry to the domain of the research essential. Based on ISI Web of Knowledge, this paper evaluates the knowledge structure of corporate and brand heritage by reviewing 78 relevant articles with 941 citations in 50 journals from the business and management domain, between January 2006 and November 2019. By adopting co-citation analysis and multidimensional scaling, we identified five research groups. Co-occurrence network and algorithmic historiography were also utilised to identify the key themes, emerging and evolution of the seminal works. Based on the recent highly cited, a future model was proposed for researchers as well as international marketers that can provide insights on the evolving topics and trend areas within the research domain.","PeriodicalId":51631,"journal":{"name":"European Journal of International Management","volume":"1 1","pages":"1"},"PeriodicalIF":1.2000,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Journal of International Management","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1504/EJIM.2021.10036104","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"MANAGEMENT","Score":null,"Total":0}
引用次数: 1
Abstract
Having a meaningful connotation with the longevity of the existence, the concept of heritage is being considered as a key element for international organisations to sustain the competitive advantage. The ample research on heritage made an enquiry to the domain of the research essential. Based on ISI Web of Knowledge, this paper evaluates the knowledge structure of corporate and brand heritage by reviewing 78 relevant articles with 941 citations in 50 journals from the business and management domain, between January 2006 and November 2019. By adopting co-citation analysis and multidimensional scaling, we identified five research groups. Co-occurrence network and algorithmic historiography were also utilised to identify the key themes, emerging and evolution of the seminal works. Based on the recent highly cited, a future model was proposed for researchers as well as international marketers that can provide insights on the evolving topics and trend areas within the research domain.
遗产的概念具有长久存在的意义，被认为是国际组织保持竞争优势的关键因素。对遗产的大量研究使得对研究领域的探究成为必要。基于ISI Web of Knowledge，本文回顾了2006年1月至2019年11月50种商业与管理期刊上的78篇相关文章，共941次引用，对企业与品牌传承的知识结构进行了评估。通过共被引分析和多维标度分析，我们确定了5个研究群体。共现网络和算法史学也被用来确定关键主题，开创性作品的出现和演变。基于最近的高引用率，提出了一个未来的模型，可以为研究人员和国际营销人员提供关于研究领域内不断发展的主题和趋势领域的见解。
期刊介绍：
EJIM is the first international journal devoted entirely to fostering an understanding of issues in international management theory and practice in the newly expanded European arena – including the underrepresented regions of Northern, Central and Eastern Europe – and to providing both conceptual and functional implications useful for the further development of research, teaching practices, and managerial techniques. EJIM also solicits literature that allows for a broader interpretation of research – it welcomes not only papers which adhere to the most common research standards (i.e., largely based on hypothesis testing using quantitative methods), but also those that introduce a more European perspective through qualitative and interdisciplinary contributions.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
