{"title":"Owned streaming platforms and television broadcast deals: the case of the World Rally Championship","authors":"Samuel Tickell, Tom Evens","doi":"10.1504/EJIM.2021.113255","DOIUrl":null,"url":null,"abstract":"This article focuses on the World Rally Championship (WRC) and their media and broadcast strategy. They changed from broadcast television to a global Over-The-Top (OTT) streaming service, while still utilising regional television deals. A series of semi-structured interviews were conducted with key members of the WRC Promoter GmbH, WRC stakeholders and industry stakeholders. Details on how the formation of an owned streaming service came and the effect it has had on the commercialisation of the Championship are explored. Our research seeks to understand the implications on sports entrepreneurship and streaming technology on the broadcast management of niche sport, as the majority of sports management research has been into mega-sports. The findings state that an owned streaming service deepens the relationship with the fans and changes the negotiation power between a sports organisation and a television broadcaster.","PeriodicalId":51631,"journal":{"name":"European Journal of International Management","volume":"7 1","pages":"266-282"},"PeriodicalIF":1.2000,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Journal of International Management","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1504/EJIM.2021.113255","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"MANAGEMENT","Score":null,"Total":0}
引用次数: 0
Abstract
This article focuses on the World Rally Championship (WRC) and their media and broadcast strategy. They changed from broadcast television to a global Over-The-Top (OTT) streaming service, while still utilising regional television deals. A series of semi-structured interviews were conducted with key members of the WRC Promoter GmbH, WRC stakeholders and industry stakeholders. Details on how the formation of an owned streaming service came and the effect it has had on the commercialisation of the Championship are explored. Our research seeks to understand the implications on sports entrepreneurship and streaming technology on the broadcast management of niche sport, as the majority of sports management research has been into mega-sports. The findings state that an owned streaming service deepens the relationship with the fans and changes the negotiation power between a sports organisation and a television broadcaster.
期刊介绍：
EJIM is the first international journal devoted entirely to fostering an understanding of issues in international management theory and practice in the newly expanded European arena – including the underrepresented regions of Northern, Central and Eastern Europe – and to providing both conceptual and functional implications useful for the further development of research, teaching practices, and managerial techniques. EJIM also solicits literature that allows for a broader interpretation of research – it welcomes not only papers which adhere to the most common research standards (i.e., largely based on hypothesis testing using quantitative methods), but also those that introduce a more European perspective through qualitative and interdisciplinary contributions.
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