Cultural intelligence for business sustainability: a fixed effect meta-analysis for a decade of empirical findings

Abstract

Among the most important determinants of business sustainability for multinational national corporations (MNCs) is the cultural adaptability. To achieve that, the firm needs managers with a high level of cultural quotient (CQ). No wonder, such capability has become an essential antecedent of international business success. However, despite its inception in 2003, the subsequent research has been suffering from varying degrees of discrepancy in empirical results, conceptualisations, and measurements. This study starts with an integrative literature review of CQ conceptualisations and measurements. Later, it conducts a fixed effect meta-analysis for a decade of empirical findings. In doing so, the study aims at providing the most accurate account on CQ's dimensional effects on the most tested behavioural outcomes in international business while suggesting a more logical conceptualisation and future directions for a better measurement tool.