{"title":"Relationship between environmental consciousness and green purchase behaviour among youth","authors":"Hitesh Jhanji, V. Sarin","doi":"10.1504/IJGE.2018.10019145","DOIUrl":null,"url":null,"abstract":"Owing to increase in environmental pollution, consumers are now more conscious about the environment and are willing to save the environment. The present research attempts to find out the relationship between environmental consciousness and green purchase behaviour among youth. A survey was administered among the young male and female consumers between the ages of 15-29 years. The consumers were surveyed on their green purchase behaviour, environmental concern, environmental attitude, recycling behaviour and political behaviour. Regression analysis was applied to evaluate the data. Environmental attitude has become one of the most important predictor for analysing the green purchase behaviour of young females. Recycling and political action are the most important predictor for young males green purchase behaviour.","PeriodicalId":35060,"journal":{"name":"International Journal of Green Economics","volume":"12 1","pages":"171"},"PeriodicalIF":0.0000,"publicationDate":"2018-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Green Economics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/IJGE.2018.10019145","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Economics, Econometrics and Finance","Score":null,"Total":0}
引用次数: 3
Abstract
Owing to increase in environmental pollution, consumers are now more conscious about the environment and are willing to save the environment. The present research attempts to find out the relationship between environmental consciousness and green purchase behaviour among youth. A survey was administered among the young male and female consumers between the ages of 15-29 years. The consumers were surveyed on their green purchase behaviour, environmental concern, environmental attitude, recycling behaviour and political behaviour. Regression analysis was applied to evaluate the data. Environmental attitude has become one of the most important predictor for analysing the green purchase behaviour of young females. Recycling and political action are the most important predictor for young males green purchase behaviour.
期刊介绍：
IJGE, a peer-reviewed international journal, proposes and fosters discussion on all aspects of Green Economics. It contributes to international research and practice in Green Economics with the aim of encouraging economic change and the positioning of Green Economics at the centre of the Economics disciplines. Green Economic theories and policies, tools, instruments and metrics are developed with the aim of offering practical and theoretical solutions and proposals to facilitate a change to the current economic models for the benefit of the widest number of people and the planet as a whole. IJGE focuses particularly on resource management, on meeting peoples’ needs and the impact and effects of international trends and how to increase social justice.
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