Greening economy vs. greening business: performance indicators, driving factors and trends

Abstract

Over the past few years, the economies of the countries and individual companies have been given the strategic task of moving to green principles of activity. The mechanism for assessing economies' achievements (for countries in general) and business (for companies) is rather complex. It is important to evaluate the progress in this direction for countries and firms, as well as how they correspond to each other. The authors take the already developed indexes (GGEI and CSA) as the basis for evaluation of countries and companies, identify the main driving factors and constraints, and suggest the evaluation of such trends over the past five years. The authors apply the method of modifying the GGEI indicator and simplifying the evaluation of the CSA indicator, which allows one to determine the current trend of achieving a green economy and green business. The results prove a discrepancy between green economy and green business trends.