Harvesting the power of Location Data to improve customers experience and destination attractiveness.

IF 1.3 Q3 BUSINESS International Journal of Internet Marketing and Advertising Pub Date : 2022-01-01 DOI:10.1504/ijima.2022.10044801

Olga Pachni Tsitiridou, Konstantinos G. Fouskas

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收集位置数据的力量，以改善客户体验和目的地吸引力。

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来源期刊

International Journal of Internet Marketing and Advertising Business, Management and Accounting-Marketing

CiteScore

1.80

自引率

18.20%

发文量

期刊介绍： The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.

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