Motivations underlying Vietnamese consumers' post-adoption behaviours of mobile contextual advertising: focusing on advertising value and security risk

IF 1.3 Q3 BUSINESS International Journal of Internet Marketing and Advertising Pub Date : 2022-01-01 DOI:10.1504/ijima.2022.123170

Xu Le

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越南消费者采用移动上下文广告后行为的动机:关注广告价值和安全风险

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来源期刊

International Journal of Internet Marketing and Advertising Business, Management and Accounting-Marketing

CiteScore

1.80

自引率

18.20%

发文量

期刊介绍： The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.

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