The role of online source credibility and influencer identification on consumers' purchase decisions

IF 1.3 Q3 BUSINESS International Journal of Internet Marketing and Advertising Pub Date : 2022-01-01 DOI:10.1504/ijima.2022.120974

Tuğba Özbölük, Kutay Akdoğan

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网络信息源可信度和网红识别对消费者购买决策的作用

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来源期刊

International Journal of Internet Marketing and Advertising Business, Management and Accounting-Marketing

CiteScore

1.80

自引率

18.20%

发文量

期刊介绍： The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.

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