Effectiveness of Social Media Influencers and Their Impact on Customers' Attitudes and Buying Intention

IF 1.3 Q3 BUSINESS International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI:10.1504/ijima.2023.10050994

Hadeel Elmousa, Cheah Jun Hwa, W. Yee

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社交媒体影响者的有效性及其对顾客态度和购买意愿的影响

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来源期刊

International Journal of Internet Marketing and Advertising Business, Management and Accounting-Marketing

CiteScore

1.80

自引率

18.20%

发文量

期刊介绍： The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.

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