A framework for mobile social networks (SNS) advertising effectiveness attributes and its effects on the behavioral intentions of North African cyberconsumers

IF 1.3 Q3 BUSINESS International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI:10.1504/ijima.2023.10057723

Amel Chaabouni, Nesrine Mzid

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移动社交网络(SNS)广告效果属性及其对北非网络消费者行为意图的影响框架

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来源期刊

International Journal of Internet Marketing and Advertising Business, Management and Accounting-Marketing

CiteScore

1.80

自引率

18.20%

发文量

期刊介绍： The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.

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