Role of Parasocial Interaction and Planned Behaviour Theory in Consumption Restriction Intentions

IF 1.3 Q3 BUSINESS International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI:10.1504/ijima.2023.10057988

N. Aksoy, Mehmet Yüksel, Ahmet Durmaz, Ebru T. Kabaday

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副社会互动与计划行为理论在消费限制意向中的作用

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来源期刊

International Journal of Internet Marketing and Advertising Business, Management and Accounting-Marketing

CiteScore

1.80

自引率

18.20%

发文量

期刊介绍： The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.

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