Relation between electronic word of mouth and purchase intention: exploring the mediating role of brand image

IF 1.3 Q3 BUSINESS International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI:10.1504/ijima.2023.132720

Deepak Kaushal, A. Mishra, Swati Bisht

引用次数: 1

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电子口碑与购买意愿的关系:探讨品牌形象的中介作用

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来源期刊

International Journal of Internet Marketing and Advertising Business, Management and Accounting-Marketing

CiteScore

1.80

自引率

18.20%

发文量

期刊介绍： The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.

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