The impact of user-generated fake news on brand equity: moderating mechanisms of brand attitude and corporate reputation

IF 1.3 Q3 BUSINESS International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI:10.1504/ijima.2023.132728

Beate E. Stiehler Mulder, D. Maduku

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用户假新闻对品牌资产的影响:品牌态度和企业声誉的调节机制

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来源期刊

International Journal of Internet Marketing and Advertising Business, Management and Accounting-Marketing

CiteScore

1.80

自引率

18.20%

发文量

期刊介绍： The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.

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