Renato Telles, Fabio Teixeira Arten, M. Queiroz, J. Carneiro-da-Cunha
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引用次数: 0
Abstract
This study addresses the diffusion of innovation in commercial clusters through the formal network analysis. The objective is to describe the innovation diffusion processes in business networks from Rogers' model perspective in which innovation is influenced by its social structure. The research considered the relation between centrality and diffusion potential of actors of a commercial cluster in Brazil. A survey was applied in the cluster of bars and restaurants of Vila Madalena region in Sao Paulo, Brazil. As result, the network with approximately 70 organisations was mapped. It allowed us to understand the social structure of the cluster, as well as the identification of the structural properties of the network. We found a significant relationship between centrality and innovation of the actors present in that cluster.
期刊介绍：
Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance.
Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.
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