AESTHETICS OF EVERYDAY LIFE: THEMATIC VARIATIONS AND RESEARCH PROSPECTS

Abstract

The article considers the peculiarities of the formation and thematic evolution of the aesthetics of everyday life. Emphasis is placed on the fact that the orientation of classical aesthetic theory on the artistic sphere left out of the attention of researchers non-artistic sources of aesthetic expe- rience, and the versatility of the phenomenon of everyday life, its connotation with trivial, boring, routine, repetitive created certain prejudices for seeing the aesthetic component in everyday practices and recognizing the existence of objects of aesthetic experience among its material world. The scientific interest of aesthetic theory innovators, who expanded their creative search beyond the traditional research field, was initially fo- cused mainly on design. Inclusion in the thematic palette of aesthetic research of design, natural environment opened the possibility of considering everyday practices as sources of aesthetic experience and caused a kind of "new turn" in aesthetic theory, which in turn led to the initiation and institutionalization of a new field of research – everyday aesthetics. In the context of its research is the variability of the material world, daily practices that ensure the functioning of a person as an individual in everyday life – gastronomic, physical, home improvement, organization of life, social contacts – regulatory stability, habitual strategies for com- municating with others, and also routine daily activities – eating, walking, bathing, etc. It is emphasized that the variable saturation of the thematic field of everyday aesthetics, as a new direction in modern aesthetic theory, re- quires not only horizontal expansion of vectors of aesthetic research, but also theoretical clarification / justification / agreement on the content of the concepts of "everyday life" and "aesthetic" in the aesthetics of everyday life to delineate the boundaries of thematic definition and struc- ture of its subject field. The application of the optics of cultural analysis regarding the origins and formation of aesthetics of everyday life as a separate direction, its thematic field and various interpretations of it will contribute not only to the systematization of knowledge about the path of formation and devel- opment of aesthetics of everyday life, but also to a deeper understanding of its potential as a productive theoretical basis in the process of aes- theticizing everyday life.