Public Attitudes Toward Presidential Candidate Debate on 2014 Presidential Elections in RCTI

Abstract

President and vice president candidates debate campaign on   Rajawali Citra Televisi Indonesia (RCTI) station followed by two couples is to explain the vision and mission of the next government, so that the public can determine balanced and objective political attitudes. This study uses a quantitative approach by means of surveys. The goal is to determine public attitudes toward campaign events conducted at the presidential debate on RCTI. Sample size is 60 respondents chosen by Yamane sampling that located in Sumedang. The results show that respondents’ understanding and interest in this campaign is very good, but not followed by aspects of consciousness and behavior in support of the candidate. It happened because the communication messages are delivered has been mediated by group and interpersonal factors.