The Relationship between Basic Human Values and Use of Information and Communication Technology among Younger and Older Generations

Abstract

This article presents the results of a study on the interrelationship between values and the use of Information and Communication Technology (ICT) among younger and older Russians. It was assumed that for these age groups basic values play a different role in encouraging or discouraging the use of ICT. The study was carried out using a socio-psychological survey. The questionnaire included the authors’ methodology for measuring involvement in the use of ICT and a short version of Sh. Schwartz’s questionnaire for assessing basic values (ESS-21). In a comparative perspective, using the moderator analysis, the connection between the active use of ICT and basic values among younger and older Russians (N=990; average age=37.6 years; 31.4% male) were assessed, taking into account their age as a moderator. As a result, it was found that the age of respondents is negatively associated with the active use of ICT, in contrast to the level of education and income level. Nine out of ten values (excluding Stimulation) are associated with the use of ICT. Several values are associated with the use of ICT, regardless of age (Power, Tradition, Benevolence, Universalism). There is also a number of values (Achievement, Hedonism, Stimulation, Conformity, Security) which in a certain way are associated with the use of ICT only among the older generation. The article discusses the results obtained.