A LARGE-SPORT EVENT AND ITS INFLUENCE ON TOURISM DESTINATION IMAGE IN INDONESIA

IF 1.2 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Tourism and Hospitality Management-Croatia Pub Date : 2023-01-01 DOI:10.20867/thm.29.3.2

Pahrudin Pahrudin, Li-Wei Liu, Achlan Fahlevi Royanow, I. Kholid

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Abstract

Purpose – This study aims to explore the perception of local society regarding the government’s hosting of a large-sport event such as the MotoGP in Indonesia, using social exchange theory such as economic, social, cultural, and environmental aspects to support tourism development and destination image. Design/methodology – This study provides the locals’ perception of the large-sport events of MotoGP Indonesia in 2022 using a quantitative approach through Structural Equation ModelPartial Least Square (SEM-PLS). Findings – The results indicate that economic, social, and cultural perceptions significantly support tourism development and destination image in Indonesia. However, environmental perceptions were not significant and did not support the hypothesis that they support tourism development. Therefore, it can be concluded that this significant event can contribute to the development of tourism and destination image in Indonesia. Originality of the research – To the best of the authors’ knowledge, this is the first study to examine the mega sporting event and tourism destination using multiple indicators, such as economic, social, cultural, and environmental. In addition, this is the first study to examine the host perception of the MotoGP mega sporting event in Indonesia.

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大型体育赛事及其对印尼旅游目的地形象的影响

目的-本研究旨在探讨当地社会对政府举办大型体育赛事的看法，如印度尼西亚的MotoGP，利用社会交换理论，如经济，社会，文化和环境方面，以支持旅游发展和目的地形象。设计/方法-本研究通过结构方程模型偏最小二乘法(SEM-PLS)的定量方法，提供了当地人对2022年印度尼西亚MotoGP大型体育赛事的看法。研究结果-结果表明，经济、社会和文化观念显著地支持了印度尼西亚的旅游业发展和目的地形象。然而，环境观念并不重要，也不支持它们支持旅游业发展的假设。因此，可以得出结论，这一重大事件可以促进印尼旅游业和目的地形象的发展。研究的原创性——据作者所知，这是第一次使用经济、社会、文化和环境等多种指标来考察大型体育赛事和旅游目的地的研究。此外，这是第一个调查东道主对印度尼西亚MotoGP大型体育赛事的看法的研究。

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来源期刊

Tourism and Hospitality Management-Croatia HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

1.90

自引率

23.10%

发文量

审稿时长

15 weeks

期刊介绍： Tourism and Hospitality Management is an international, multidisciplinary, open access journal, aiming to promote and enhance research in all fields of the tourism and hospitality industry. It publishes double-blind reviewed papers and encourages an interchange between tourism and hospitality researchers, educators and managers. Editors of Tourism and Hospitality Management strongly promote research integrity and aim to prevent any type of scientific misconduct, such as: fabrication, falsification, plagiarism, redundant publication and authorship problems. All submitted manuscripts are checked using Crossref Similarity Check (iThenticate). Nurturing a scientifically based approach to research, the journal publishes original papers along with empirical research and theoretical articles that contribute to the conceptual development of tourism and hospitality management. Editors look particularly for articles about new trends, challenges and developments, as well as the application of new ideas that are likely to affect the tourism and hospitality industry. The general criteria for the acceptance of articles are: contribution to the scientific knowledge in the field of tourism and hospitality management, scientifically reliable research methodology, relevant literature review and quality of the English language.