APPLYING THE PRINCIPLES OF SEPARATION IN DEVELOPMENT OF THE RESTAURANT BUSINESS

Abstract

Purpose – The paper aims to contribute to the knowledge of the problem-solution and the creation of a successful idea of the restaurant business development (in particular, through applying of the separation principles). Methodology/Design/Approach – A case study is conducted as a research strategy to test propositions expressing a necessary condition to investigate the possibility of applying the separation principles to solve a problem. The restaurant industry is defined as the area to which the theory is applied and from which cases are selected for testing. Findings – The application of separation principles as a methodological tool contributes to finding an effective solution to problems of the restaurant business development. Originality of the research – This paper represents the analysis of how some restaurateurs have overcome the COVID-pandemic problems. A model of the invention process is proposed, which helps practitioners to find an effective solution for the development of the restaurant business under crisis conditions and to implement the successful idea in time. The results of the study show the possibility of improving the created idea and its development. Two ways of implementing this process were identified: alternate application of the principles of separation and unification of different parameters.