Yi Huang, Zhuo Sun, Adam Pilot, Hong Zhao, Zongshui Wang
{"title":"The Effect of Instant Messaging Social Media Platform Characteristics on Consumers’ Purchase Intention: An Empirical Study of WeChat","authors":"Yi Huang, Zhuo Sun, Adam Pilot, Hong Zhao, Zongshui Wang","doi":"10.21078/jssi-2022-065-19","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":67296,"journal":{"name":"Journal of Systems Science and Information","volume":"1 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Systems Science and Information","FirstCategoryId":"1093","ListUrlMain":"https://doi.org/10.21078/jssi-2022-065-19","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}