INTERRELATION BETWEEN ECONOMIC ATTITUDES AND LIFE VALUES OF THE SMALL INDIGENOUS PEOPLES OF THE RUSSIAN ARCTIC (ON THE NENETS SAMPLE)

Abstract

The paper considers the results of the study of the relationship between economic attitudes and life values on the sample of Nenets nationality. The sample includes 105 people of Nenets nationality aged of 17 – 73 years. An extended version of S. Schwartz PVQ-R questionnaire is used for the diagnostics of life values. The Questionnaire of Economic Attitudes by O.S. Deineka and E.V. Zabelina was used to identify economic attitudes. The results of correlation analysis reveal the relationship of life values with such economic attitudes of Nenets as the value of independent economic achievements, financial literacy, activity and rationality in banking sphere, awareness of consumer irrationality. Harsh climatic conditions and limitations in the consumer sphere shape the needs for safety, benevolence, self-reliance in thinking and behavior, which in turn affect the recognition of the value of independent economic achievements, rationality in consumption, positive attitude towards entrepreneurs, lack of readiness to invest and work at the expense of own health. The results can be a basis for the development of financial literacy programs for the small indigenous peoples of the Russian Arctic.