{"title":"The factors that influence customer e-services adoption","authors":"K. Persad, Keshnee Padayachee","doi":"10.18489/SACJ.V56I1.209","DOIUrl":null,"url":null,"abstract":"The aim of this paper is to provide an overview of the investigation into customer e-service adoption. The investigation includes a qualitative survey and observation of participants using e-services. E-services are used to attract customers and persuade them to transact online and the customer’s perception of an e-service contributes greatly to e-service adoption or rejection. This paper describes the factors that influence customer perception towards e-services. Relationships between the identified factors were also considered in order to build a conceptual framework. Grounded theory was used for its flexibility, repetitive comparisons of data, and emergence of concepts and theories.","PeriodicalId":55859,"journal":{"name":"South African Computer Journal","volume":"56 1","pages":"80-106"},"PeriodicalIF":0.0000,"publicationDate":"2015-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"7","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"South African Computer Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18489/SACJ.V56I1.209","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 7
Abstract
The aim of this paper is to provide an overview of the investigation into customer e-service adoption. The investigation includes a qualitative survey and observation of participants using e-services. E-services are used to attract customers and persuade them to transact online and the customer’s perception of an e-service contributes greatly to e-service adoption or rejection. This paper describes the factors that influence customer perception towards e-services. Relationships between the identified factors were also considered in order to build a conceptual framework. Grounded theory was used for its flexibility, repetitive comparisons of data, and emergence of concepts and theories.
期刊介绍：
The South African Computer Journal is specialist ICT academic journal, accredited by the South African Department of Higher Education and Training SACJ publishes research articles, viewpoints and communications in English in Computer Science and Information Systems.
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