Evaluation of the City Image – Based on the Opinion of the Inhabitants of Szczecin

Q4 Arts and Humanities Przeglad Zachodniopomorski Pub Date : 2020-01-01 DOI:10.18276/PZ.2020.3-08
Martyna Kostrzewska
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Abstract

Positive image of a city and a country translates into all the economic spheres of both the territorial units themselves and the businesses operating within their area. Employing the instruments used by the companies is an indispensable factor of development and competitiveness. The key to success in the competitive marketplace of cities is taking premeditated and strategic decisions intended to build up an attractive image of a city. Knowledge of the users’ emotional attitude towards the space seems to be a key factor from the perspective of developing and implementing strategies of growth of the cities and regions, including the creation of their images, considered one of the elements of the widely understood territorial capital. The image of a city is shaped by an individual, depending of their own demographic-social features. The purpose of the article is presentation of the opinions of the Szczecin inhabitants concerning the image of their city. The article describes the results of the study carried out with the use of an electronic survey on a representative sample of the Szczecin inhabitants. The knowledge of the opinions and judgments of the Szczecin inhabitants plays a key role in creating the strategic marketing actions of Szczecin, particularly the activation of the local communities, communication of the authorites with the inhabitants, promotion of the city achievements or building up its image.
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城市形象的评价——基于什切青居民的意见
一个城市和一个国家的正面形象转化为领土单位本身的所有经济领域和在其区域内经营的企业。使用公司使用的工具是发展和竞争力不可或缺的因素。在竞争激烈的城市市场中取得成功的关键是采取有预谋的战略决策,以建立一个有吸引力的城市形象。从发展和实施城市和地区发展战略的角度来看,了解用户对空间的情感态度似乎是一个关键因素,包括他们的形象的创造,被认为是被广泛理解的领土资本的要素之一。城市的形象是由个人塑造的,取决于他们自己的人口社会特征。这篇文章的目的是介绍什切青居民对他们城市形象的看法。本文描述了对什切青居民的代表性样本进行电子调查的研究结果。了解什切青居民的意见和判断,在制定什切青的战略营销行动中起着关键作用,特别是在激活当地社区、当局与居民沟通、推广城市成就或树立城市形象方面。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
0.10
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0.00%
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审稿时长
25 weeks
期刊最新文献
Archiwa i archiwiści łącznikiem teraźniejszości z przeszłością i przyszłością Profesor Zdzisław Chmielewski 80 lat życia i ponad 55 lat pracy naukowej American Relief Administration w Polsce w latach 1919-1922. Logistyka transportów z pomocą żywnościową w głąb kraju Problem granicy na Odrze i Nysie Łużyckiej w polsko-belgijskich relacjach politycznych (1945-1955) Znaczenie przyrostu naturalnego i salda migracji w rozwoju ludności Szczecina w latach 1946-2019
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