Marco Antonio Bottacin, B. Madureira, Marcelo Caldeira Pedroso
{"title":"VW Fox: estudo de caso baseado na inovação de valor","authors":"Marco Antonio Bottacin, B. Madureira, Marcelo Caldeira Pedroso","doi":"10.21714/2236-02632016V6N1TAC104","DOIUrl":null,"url":null,"abstract":"This technological article aims to analyze the development, launch and market evolution of the Volkswagen (VW) Fox when analyzed under the concept of value innovation. The research methodology was a longitudinal case study (1999-2014), as the analysis was limited to a single automotive product from its conception stage until the time the research was conducted. As a result, value innovation tools were adopted retrospectively in order to analyze a product developed by the researched company’s own process. In conclusion, the VW Fox market introduction could be considered as a case of value innovation.","PeriodicalId":49119,"journal":{"name":"Theory and Applications of Categories","volume":null,"pages":null},"PeriodicalIF":0.4000,"publicationDate":"2016-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Theory and Applications of Categories","FirstCategoryId":"100","ListUrlMain":"https://doi.org/10.21714/2236-02632016V6N1TAC104","RegionNum":4,"RegionCategory":"数学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"MATHEMATICS","Score":null,"Total":0}
引用次数: 1
Abstract
This technological article aims to analyze the development, launch and market evolution of the Volkswagen (VW) Fox when analyzed under the concept of value innovation. The research methodology was a longitudinal case study (1999-2014), as the analysis was limited to a single automotive product from its conception stage until the time the research was conducted. As a result, value innovation tools were adopted retrospectively in order to analyze a product developed by the researched company’s own process. In conclusion, the VW Fox market introduction could be considered as a case of value innovation.
期刊介绍：
The journal Theory and Applications of Categories will disseminate articles that significantly advance the study of categorical algebra or methods, or that make significant new contributions to mathematical science using categorical methods. The scope of the journal includes: all areas of pure category theory, including higher dimensional categories; applications of category theory to algebra, geometry and topology and other areas of mathematics; applications of category theory to computer science, physics and other mathematical sciences; contributions to scientific knowledge that make use of categorical methods.
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