Repositioning Strategy for Malaysian Companies Internationalization

IF 0.4 Q4 MANAGEMENT South East Asian Journal of Management Pub Date : 2013-04-01 DOI:10.21002/SEAM.V7I1.1523
Ismi Rajiani, Edna Buyong
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引用次数: 2

Abstract

1024x768 The rise of the emerging-market countries offers both developing and developed countries a unique opportunity to gain the benefits of a truly international economy. Consequently, it is imperative to advance our knowledge of emerging-market countries MNC emergence and competitiveness including Malaysian firms on how will they position their products strategically? Based on the framework of Porter’s Generic Strategy this paper is composed of price/ volume segments and impacts on product strategy theory. The aim is to identify crucial triggering cues and focus areas for Malaysian companies and measure what role these play in different segments. This study argues that some Malaysian companies will reposition themselves strategically when internationalizing and that they will focus on other factors or triggering cues when doing so not merely adapting the prevalent price leadership strategy. Normal 0 false false false IN X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}
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马来西亚企业国际化的再定位战略
新兴市场国家的崛起为发展中国家和发达国家提供了从真正的国际经济中获益的独特机会。因此,有必要提高我们对新兴市场国家跨国公司的崛起和竞争力的认识,包括马来西亚公司将如何战略性地定位他们的产品?本文在波特通用战略的框架下,研究了价格/数量细分及其对产品战略的影响理论。其目的是为马来西亚公司确定关键的触发因素和重点领域,并衡量这些因素在不同领域发挥的作用。本研究认为,一些马来西亚公司在国际化时将重新定位自己的战略,他们将关注其他因素或触发线索,而不仅仅是适应普遍的价格领先战略。正常0 false false false IN X-NONE X-NONE /* Style Definitions */表。mso-style-name:"Table Normal";mso-tstyle-rowband-size: 0;mso-tstyle-colband-size: 0;mso-style-noshow:是的;mso-style-priority: 99;mso-style-qformat:是的;mso-style-parent:“”;Mso-padding-alt:0cm 5.4pt;mso-para-margin: 0厘米;mso-para-margin-bottom: .0001pt;mso-pagination: widow-orphan;字体大小:11.0分;字体类型:“Calibri”、“无衬线”;mso-ascii-font-family: Calibri;mso-ascii-theme-font: minor-latin;mso-fareast-font-family:宋体;mso-fareast-theme-font: minor-fareast;mso-hansi-font-family: Calibri;mso-hansi-theme-font: minor-latin;mso-bidi-font-family:宋体;mso-bidi-theme-font: minor-bidi;}
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自引率
0.00%
发文量
15
审稿时长
20 weeks
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