The Effect of ASEAN Open Skies Policy 2015 Upon Opportunities for Low-Cost Carriers in Indonesia – a Case Study of PT. Citilink

IF 0.4 Q4 MANAGEMENT South East Asian Journal of Management Pub Date : 2015-04-14 DOI:10.21002/SEAM.V9I1.4371

Sri Nurhendiarni, Nila K. Hidayat, L. Pasasa

{"title":"The Effect of ASEAN Open Skies Policy 2015 Upon Opportunities for Low-Cost Carriers in Indonesia – a Case Study of PT. Citilink","authors":"Sri Nurhendiarni, Nila K. Hidayat, L. Pasasa","doi":"10.21002/SEAM.V9I1.4371","DOIUrl":null,"url":null,"abstract":"The ASEAN Open Skies agreement is included in the ASEAN Economic Communityrs blueprint and will be implemented in 2015. This study is intended to assist Citilink - an Indonesian low-cost carrier airline - in measuring its level of awareness and analyzing its SWOT towards the ASEAN Open Skies Policy 2015. This descriptive study utilizes quantitative and qualitative approaches and collected data from both primary and secondary sources. Questionnaires were distributed to Citilink Staff and analyzed using IBM SPSS and SPSS Amos. The awareness level of Citilink staff towards the ASEAN Open Skies Policy turned out to be high and the knowledge factor significantly influenced the awareness level. The study identified both benefits and drawbacks to the implementation of the ASEAN Open Skies Policy; however, Citilink already holds a good position as an Indonesian low-cost carrier and must pursue an aggressive strategy to maximize opportunities so that it can compete successfully at the regional level. n n","PeriodicalId":41895,"journal":{"name":"South East Asian Journal of Management","volume":"41 1","pages":"180672"},"PeriodicalIF":0.4000,"publicationDate":"2015-04-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.21002/SEAM.V9I1.4371","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"South East Asian Journal of Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.21002/SEAM.V9I1.4371","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"MANAGEMENT","Score":null,"Total":0}

引用次数: 3

Abstract

The ASEAN Open Skies agreement is included in the ASEAN Economic Communityrs blueprint and will be implemented in 2015. This study is intended to assist Citilink - an Indonesian low-cost carrier airline - in measuring its level of awareness and analyzing its SWOT towards the ASEAN Open Skies Policy 2015. This descriptive study utilizes quantitative and qualitative approaches and collected data from both primary and secondary sources. Questionnaires were distributed to Citilink Staff and analyzed using IBM SPSS and SPSS Amos. The awareness level of Citilink staff towards the ASEAN Open Skies Policy turned out to be high and the knowledge factor significantly influenced the awareness level. The study identified both benefits and drawbacks to the implementation of the ASEAN Open Skies Policy; however, Citilink already holds a good position as an Indonesian low-cost carrier and must pursue an aggressive strategy to maximize opportunities so that it can compete successfully at the regional level. n n

查看原文

微信好友朋友圈 QQ好友复制链接

本刊更多论文

2015年东盟开放天空政策对印尼低成本航空公司机遇的影响——以花旗航空为例

东盟开放天空协议被纳入东盟经济共同体蓝图，并将于2015年实施。本研究旨在协助印尼低成本航空公司Citilink衡量其对2015年东盟开放天空政策的认识水平并分析其SWOT分析。本描述性研究采用定量和定性方法，并从一手和二手来源收集数据。将问卷发放给城联员工，使用IBM SPSS和SPSS Amos进行分析。结果显示，城联员工对东盟开放天空政策的认知程度较高，且知识因素显著影响其认知程度。该研究确定了实施东盟开放天空政策的利弊;然而，作为印尼的一家低成本航空公司，花旗航空已经占据了很好的地位，必须采取积极的战略，以最大限度地利用机会，以便在地区层面上成功竞争。n n

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文去求助

来源期刊

South East Asian Journal of Management MANAGEMENT-

自引率

0.00%

发文量

审稿时长

20 weeks