Processo e Desenvolvimento de Novos Produtos: um Modelo Teórico

Abstract

This essay proposes a theoretical model that identifies New Product Development Process performance impact factors, by taking into account the concepts of Entrepreneurial Orientation, Inter-functional Integration and Competitive Intensity, as the process key antecedent variables. Thus, based on a qualitative approach and a theoretical review, it was possible to propose a consistent theoretical model that can be tested through future empirical studies. In this context, this work will contribute to a better understanding of the New Product Development Process performance factors, to increase the products performance in the market.