Inovações frugais em empreendimentos sociais de serviços financeiros em Fortaleza e região Metropolitana

Abstract

This study aims to understand the process of frugal innovations in social enterprises of financial services in the metropolitan region of Fortaleza. The interview technique was used to collect the data, which were analyzed through thematic content analysis. After analyzing the narratives, four themes emerged that were dominant in the interviews: history, purpose and objective, Innovation and social inclusion and difficulties. The frugal innovations present in the social enterprises and their process were identified, being possible to visualize the situation of the benefited communities before and after these innovations. In addition, it was observed that the perspective of innovation present in social enterprises is based on social inclusion.