Investigation of the factors hindering and promoting tourism evidences from villages of Abyaneh village.

H. Manafian, Z. D. Ameri, Saba Salehi Esfahani
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Abstract

Rural tourism, a dynamic industry with a promising future, can play a key role in economic improvement of talented countries such as Iran. Abyaneh village is one of the best-known villages in both Iran and the world. The number of annual visitors of this ancient village is approximately 550,000 that is a considerable number. Within a short radius of Abyaneh there are five villages (Barz, Tare, Komjan, Yarand, Hanjan) with a lot of potentials to develop rural tourism. But only 20% of tourists of Abyaneh population consider the surrounding villages as a separate destination. The large number of tourists visiting Abyaneh village provides opportunity for managing rural tourism in this area is to attract tourists to the surrounding villages around Abyaneh. In the present study, the hindering and promoting factors of fostering tourism in these villages have been compared by both the surrounded villagers' and locals' of Abyaneh village. To this end, 222 questionnaires were distributed among the individuals and the means were compared using Mann-Whitney test. The most important unfavorable factor, from the surrounded villagers' point of view, is lack of enough advertising and marketing and from the locals of Abyaneh village points of view, is the shortage of attractions, compared with attractions of Abyaneh.
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Abyaneh村村落旅游促进与阻碍因素调查。
乡村旅游是一个充满活力和前景光明的产业,可以在伊朗等人才国家的经济发展中发挥关键作用。Abyaneh村是伊朗乃至全世界最著名的村庄之一。这个古老村庄每年的游客人数约为55万,这是一个相当大的数字。在Abyaneh的短半径内,有五个村庄(Barz, Tare, Komjan, Yarand, Hanjan)具有发展乡村旅游的巨大潜力。但只有20%的阿比亚内游客认为周边村庄是一个独立的目的地。大量游客到访阿比亚内村为管理该地区的乡村旅游提供了机会,吸引游客前往阿比亚内周边的村庄。本研究以Abyaneh村周边村民和当地居民为研究对象,比较了这些村庄旅游业发展的阻碍因素和促进因素。为此,共向个体发放问卷222份,采用Mann-Whitney检验比较均数。从周边村民的角度来看,最重要的不利因素是缺乏足够的广告和营销,而从Abyaneh村当地人的角度来看,与Abyaneh的景点相比,最重要的不利因素是缺乏景点。
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