{"title":"Increasing Article Findability Online: The Four Cs of Search Engine Optimization","authors":"Taryn Marks, Taryn Marks, Avery Le","doi":"10.2139/SSRN.3204550","DOIUrl":null,"url":null,"abstract":"As researchers increasingly and exclusively conduct legal research online, authors must learn the essential skill of ensuring that their articles are both findable and among the top-ranked results in a search. This article highlights four search engine optimization best practices to apply to legal scholarship: creating effective titles, abstracts, and metadata; cross-discipline marketing to multiple disciplines; crossposting to multiple locations; and converting to searchable PDFs","PeriodicalId":44477,"journal":{"name":"Law Library Journal","volume":null,"pages":null},"PeriodicalIF":0.3000,"publicationDate":"2017-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.2139/SSRN.3204550","citationCount":"16","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Law Library Journal","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.2139/SSRN.3204550","RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"INFORMATION SCIENCE & LIBRARY SCIENCE","Score":null,"Total":0}
引用次数: 16
Abstract
As researchers increasingly and exclusively conduct legal research online, authors must learn the essential skill of ensuring that their articles are both findable and among the top-ranked results in a search. This article highlights four search engine optimization best practices to apply to legal scholarship: creating effective titles, abstracts, and metadata; cross-discipline marketing to multiple disciplines; crossposting to multiple locations; and converting to searchable PDFs
期刊介绍：
The Law Library Journal has been the "official" publication of the Association since 1908. It is published quarterly and distributed to members directly.
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