Airbnb-Gastgeber als Akteure im New Urban Tourism: Beweggründe zur Partizipation aus Anbieterperspektive

Abstract

Airbnb-hosts as players in new urban tourism: motivation in participating from 16 the supply-side perspective 17 Urban tourism does not only occur near major sights. Leisure and tourism practices of visitors and 18 residents alike are shifting towards inner city residential neighbourhoods, a phenomenon discussed 19 as new urban tourism. At the same time, Airbnb has appeared on the urban stage and has enabled 20 visitors to stay in such urban areas for longer periods of time. This article takes this discourse as its 21 departure point; however, it broadens the perspective to include the supply side, which up to now 22 has been little considered. Through the digital peer-to-peer distribution platform, urban residents 23 become Airbnb hosts and promote their private living environment on the internet. Using the exam24 ple of Berlin, the article aims to identify the different backgrounds and motives that drive Airbnb 25 hosts to rent out their own private spaces. The results of 25 qualitative, partially structured inter26 views illustrate that tourism leitmotifs are mentioned rather superficially. In light of the societal con27 text, Airbnb has transformed into a contemporary instrument to support these hosts in meeting their 28 diverse needs in a highly flexible society. 29