One Size Does Not Fit All: The Shortcomings of Current Negative Option Legislation

Q2 Social Sciences Cornell Journal of Law and Public Policy Pub Date : 2016-01-01 DOI:10.31228/osf.io/aue53

S. Wang

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引用次数: 0

Abstract

INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197 I. EARLY NEGATIVE OPTION MARKETING. . . . . . . . . . . . . . . . . . . 201 II. THE RISE OF THE SUBSCRIPTION ECONOMY. . . . . . . . . . . . . . . 203 A. The Subscription Economy . . . . . . . . . . . . . . . . . . . . . . . . . . 203 B. A Response to the Subscription Economy: New Negative Option Legislation . . . . . . . . . . . . . . . . . . . . . . . . 206 III. THE SHORTCOMINGS OF CURRENT NEGATIVE OPTION LEGISLATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 207 A. The Role of Consumer Inertia in Negative Option Schemes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 208 B. The Unique Dangers of Negative Option Schemes Involving Services and Discounts . . . . . . . . . . . . . . . . . . . 210 IV. A SOLUTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 212 A. Should the Law Interfere? . . . . . . . . . . . . . . . . . . . . . . . . . . 212 B. How Should the Law Protect Consumers? . . . . . . . . . . . 214 CONCLUSION. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 216

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一种模式不适合所有人:现行消极期权立法的缺陷

引言。197 I.早期负期权营销。201 II。订阅经济的兴起。203 A.认购经济。203B.对认购经济的回应：新的负期权立法。206 III.当前负期权立法的缺点。207 A.消费者惯性在负期权方案中的作用。208B.涉及服务和折扣的负期权计划的独特危险。210 IV.溶液。212 A.法律应该干涉吗。212B.法律应该如何保护消费者。214结论。216

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Cornell Journal of Law and Public Policy Social Sciences-Law

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期刊介绍： Founded in 1991, the Cornell Journal of Law and Public Policy (JLPP) has quickly risen to become one of the leading public policy journals in the nation. A fixture among the top 10 policy journals, JLPP has consistently been among the top 100 student-edited law journals. JLPP publishes articles, student notes, essays, book reviews, and other scholarly works that examine the intersections of compelling public or social policy issues and the law. As a journal of law and policy, we are a publication that not only analyzes the law but also seeks to impact its development.

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