W. Lei, U. Couto, Fernando Lourenço, Cheng Man Wu, Chi Cheng Mak
{"title":"VIRTUAL MUSIC CONCERT ATTENDANCE MOTIVES AND EXPERIENCE THROUGH THE LENS OF USES AND GRATIFICATION THEORY","authors":"W. Lei, U. Couto, Fernando Lourenço, Cheng Man Wu, Chi Cheng Mak","doi":"10.3727/152599522x16419948695134","DOIUrl":null,"url":null,"abstract":"Through the nexus of event attendance motives, event experience, eventscape, and the Uses and Gratifications Theory to inform the conceptual framework of this study, this paper sheds light on the motives and experience in attending virtual and physical music events. It adopts a qualitative case study approach to explore the motives and experiences of virtual events based on 55 interviews who attended both types of concerts. This research contributes to the literature in music event motivation by connecting the motives and outcomes of attending virtual and physical music concerts, which are similar but manifested differently. Participants of virtual concerts were able to interact with others and enjoy the event atmosphere. The convenience element of eventscape plays an important role in participants’ experience, specifically on cost and accessibility. Technology also plays a pivotal role in inducing positive emotions and reaffirming fan identity. Practical implications for staging virtual events are discussed.","PeriodicalId":47354,"journal":{"name":"EVENT MANAGEMENT","volume":null,"pages":null},"PeriodicalIF":1.3000,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"EVENT MANAGEMENT","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3727/152599522x16419948695134","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
Through the nexus of event attendance motives, event experience, eventscape, and the Uses and Gratifications Theory to inform the conceptual framework of this study, this paper sheds light on the motives and experience in attending virtual and physical music events. It adopts a qualitative case study approach to explore the motives and experiences of virtual events based on 55 interviews who attended both types of concerts. This research contributes to the literature in music event motivation by connecting the motives and outcomes of attending virtual and physical music concerts, which are similar but manifested differently. Participants of virtual concerts were able to interact with others and enjoy the event atmosphere. The convenience element of eventscape plays an important role in participants’ experience, specifically on cost and accessibility. Technology also plays a pivotal role in inducing positive emotions and reaffirming fan identity. Practical implications for staging virtual events are discussed.
期刊介绍：
Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
