MULTIDIMENSIONAL ANALYSIS OF PREDICTORS OF BEHAVIORAL INTENTIONS IN MUSIC FESTIVALS USING ENVIRONMENTAL PSYCHOLOGY

IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM EVENT MANAGEMENT Pub Date : 2023-01-01 DOI:10.3727/152599522x16419948695215

Elisa Alén-González, Lorena Rodríguez-Campo, J. A. Fraiz-Brea, Montserrat Louredo-Lorenzo

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Abstract

Although scholars agree that the festival experience is multidimensional, there is still no consensus in terms of the dimensions of quality and perceived value, being the analysis of the utilitarian and socio-psychological perspectives of value in the musical context insufficient. This study uses a multidimensional analysis to investigate the predictors of attendees’ behavioral intentions at an International Festival which is held annually since the year 2008. To this end, the paper begins with festival quality, using perceived value and satisfaction as intermediate constructs, which are antecedents of behavioral intentions. The results show a positive impact of festival quality on the perceived value and a direct relationship between satisfaction and loyalty. The relationship between value and satisfaction was significant for only two of the dimensions (functional and emotional value). This knowledge is necessary to implement effective strategies to improve festival experiences and satisfy attendees’ musical, artistic, psychological and social needs.

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基于环境心理学的音乐节行为意向预测因素多维分析

虽然学者们一致认为节日体验是多维的，但在质量和感知价值的维度上仍然没有达成共识，对音乐语境中价值的功利主义和社会心理学视角的分析不足。本研究采用多维分析的方法，对2008年以来每年举办一次的国际节日参加者行为意向的预测因素进行研究。为此，本文从节日质量入手，将感知价值和满意度作为中间构念，它们是行为意向的前因。结果表明，节日质量对感知价值有正向影响，满意度与忠诚度之间存在直接关系。价值和满意度之间的关系只有两个维度(功能价值和情感价值)是显著的。这些知识对于实施有效的策略来改善音乐节体验和满足参与者的音乐、艺术、心理和社会需求是必要的。

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来源期刊

EVENT MANAGEMENT HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

2.10

自引率

30.80%

发文量

期刊介绍： Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.