FESTIVAL FEELS: EXPLORING THE MOTIVATIONS OF GENERATION Z FESTIVAL-GOERS IN IRELAND

IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM EVENT MANAGEMENT Pub Date : 2023-01-01 DOI:10.3727/152599523x16830662072071

Feargus D Dunne, Sheila A O’Mahony, Tadhg L O’Shea

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Abstract

This paper explores the motivations of Generation Z festival-goers’ decision to attend festivals. This research used an online, self-administered questionnaire which was distributed to a sample of Generation Z festival-goers in Ireland and measured several festival motivational constructs whilst employing Structural Equation Modelling (SEM). Generation Z’s attendance at a festival is directly impacted by their anticipation of the festival, the festival’s attractions and the flow that they experience during the festival. The anticipation that Generation Z has towards festivals is directly impacted by the festival’s attractions, their interest in socialisation with known and external groups during the festival, the flow experienced at the festival and to a lesser extent, perceived popularity, and accumulated social capital. External socialisation and event attractions were also found to have a direct effect on flow. The research reveals that the positive relationship between the flow experienced at festival events and the level of anticipation of festival events is amplified for that cohort of Generation Z with higher levels of inhibition. As few studies to date have focused on the motivations of Generation Z festival-goers, this paper makes an important theoretical contribution in this area.

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节日感觉:探索爱尔兰z世代节日观众的动机

本文探讨了Z世代音乐节观众决定参加音乐节的动机。这项研究使用了一份在线的、自我管理的问卷，该问卷被分发给爱尔兰的Z世代节日观众样本，并使用结构方程模型(SEM)测量了几个节日动机结构。Z世代参加音乐节的人数直接受到他们对音乐节的期待、音乐节的吸引力和他们在音乐节期间所经历的流量的影响。Z世代对节日的期待直接受到节日的吸引力、他们在节日期间与已知和外部群体社交的兴趣、节日体验的流量以及较小程度上的感知人气和积累的社会资本的影响。外部社交和活动吸引也被发现对心流有直接影响。研究表明，在节日活动中体验到的心流与节日活动的预期水平之间的正相关关系在抑制水平较高的Z世代人群中被放大。由于迄今为止很少有研究关注Z世代音乐节观众的动机，本文在这一领域做出了重要的理论贡献。

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来源期刊

EVENT MANAGEMENT HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

2.10

自引率

30.80%

发文量

期刊介绍： Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.