EVENT MANAGEMENT AND SOCIAL ENTREPRENEURSHIP: AN OVERVIEW

Abstract

In recent years the concepts of event management and social entrepreneurship have been increasingly mentioned together due to the COVID-19 pandemic altering the global economy. As a result, there is a growing body of practical evidence related to events using a social entrepreneurship goal in their management approach. Despite the connection and fast growth of research, there is a need for a better understanding of the relevance of social entrepreneurship for event management research and practice that emphasises new practical and theoretical contributions. This article seeks to address the connection by discussing the reason and rationale for using a social entrepreneurship theoretical and managerial framework in event management studies.