Social media for health care managers: creating a workshop in collaboration with the UBC Centre for Health Care Management

Abstract

This paper describes the early stages of creating an online social media course for health care managers (HCMs), a collaborative project undertaken by two health librarians for the Centre for Health Care Management (CHCM) at the University of British Columbia (UBC) Sauder School of Business. The early planning for the course (actually a condensed five-week workshop) was an iterative, heuristic process that built substantially on the literature, environmental scans of relevant websites, and existing content that was developed for two other courses taught by one of the authors.